project
Rebrand The Grille at Runways, located in Hagerstown, MD.
deliverables
Logo
Menu
Mobile Website
Two different Instagram campaigns
audience
Ages 35–50 and willing to spend a little more for meals.
The Grille at Runways is a restaurant located in the Hagerstown airport. Because of their location, they have a very unique atmosphere. The Grille is a nicer restaurant with a little bit of laid back feel. The logo design was created to incorporate both of those different elements. The font choice for Grille references that older style since they are catering to an older clientele. The pairing of the more handwritten font alludes to the relaxed, laid back feel.
A menu, mobile prototype, and social media campaign were created to unify the Grille's brand. Imagery played a large role in the mobile website, to show off that the airport is a big part of their brand. The menu was created on a smaller format to get rid of certain problems that larger menus bring about. The two different campaigns that were chosen for the social media ads were pushing for the sale of gift cards and getting people to attend their new years event.