project
Design a landing page and digital magazine web ad for Lore Podcast.
deliverables
Landing Page
Digital Web Ad
audience
Ages 18–27, listeners of podcast, and readers of Wired Magazine.
Lore is a podcast that tells the real story behind many folklore tales and further explains these true stories. These true stories become frightening tales that leave the listener wanting to know more. The approach to this project was to create an illustration that would explain what this podcast is about. The skull references the deadly or eerie outcomes, while the interlocking leaves references all of the interlocking tales and stories that many of the listeners have heard. The typeface was chosen to match the intertwining leaves. This project was going to be used on multiple platforms, so the goal was to make sure each individual piece works by itself, but when seen together they become cohesive.