project
Develop the concept and design an identity for Erthfone.
deliverables
Logo
Business Card
Letterhead
Envelopes
Phone case
Stickers
audience
Ages 16–24, high school and college students interested in protecting the environment.
Erthfone is a phone company thats goal is to create a phone that is renewable, reusable, and recyclable. The emphasize their products being good for the environment. The goal was to develop the concept and design of an identity for Erthfone which included a logo, stationary, and other collateral materials. For the logo and color palette, the idea of sustainability and eco-friendly were kept in mind. The colors reference the blue and green colors found in nature, and the handwritten font gives the feel of more natural elements. A gradient of the two colors was chose to appeal to a younger audience. A leaf pattern was also created to be used on the different promotional materials.
